Film of the Bristol Green Week Schumacher Lecture 2012: Behaviour Change: warts and all (more info below)

Speakers: Ed Mayo (Secretary General of Cooperatives UK), Solitaire Townsend (co-founder of Futerra) & Clare Dakin (co-founder of Tree Sisters) A look at community and at what motivates us to change our approach. Ed outlines the ways to ‘move your money’ in more ethical directions; Solitaire demonstrates the positive role of ethical marketing; and Clare introduces Tree Sisters, a vital new community which began life here in Bristol.


More info on speakers

Ed Mayo:

Ed Mayo is Secretary General of Co-operatives UK, the national trade body that campaigns for co-operation and works to promote, develop and unite co-operative enterprises.

He is a long-term co-operator and has a track record of innovation and impact in his work to bring together economic life and social justice. From 2003 — 2009, he was Chief Executive of the National Consumer Council, merging this with two other bodies to found a new statutory consumer champion, Consumer Focus, in 2008.

Ed was described by the Independent as “the most authoritative voice in the country speaking up for consumers”, while the Guardian has nominated him as one of the top 100 most influential figures in British social policy. He has co-written a book, “Consumer Kids” with Agnes Nairn on marketing to children, published by Constable in 2009.

Solitaire Townsend:

Solitaire Townsend co-founded Futerra, the world’s leading sustainable development communications agency. She advises global brands including Unilever, Greenpeace, ASDA, Danone and the United Nations on making green messages great.

Solitaire is passionate (and occasionally argumentative) about the need to make sustainability desirable rather than doom-laden. As she says “selling sustainability isn’t like selling a new brand of soap, it’s like persuading people to use soap in the first place.” This is reflected in Futerra’s popular reports like the new climate message the Greenwash Guide and Branding Biodiversity.

Solitaire was named Ethical Entrepreneur of the Year 2008, is a member of the United Nations Sustainable Lifestyles Taskforce, Chair of the UK Green Energy Scheme, and is a London Leader for Sustainability. She holds Masters degrees in both Shakespeare Studies and Sustainable Development, which she admits is a little weird.

Clare Dakin — co-founder of Tree Sisters

Clare is a passionate environmentalist, social entrepreneur and inspirational speaker. She brings 18 years of international experience within the personal growth sector, facilitating, coaching and creating change processes to support lasting shifts in behaviour. She is a freelance writer who worked for three years as the UK co-ordinator for a massive agro-forestry initiative in southern India called Project GreenHands (PGH) before initiating TreeSisters.

After distilling the social mobilisation strategy deployed with great success in India, she now turns it towards the mobilisation of women within TreeSisters. Clare is a lover of soil, dance, good food and meditation with a love of psychology, ecology and spirituality. She sees climate change as the perfect excuse to get radical and risk doing whatever it takes to create the world we choose.

More information & Talks:

The other green week films can be found here:

More on Schumacher here:

More on Bristol green week here:

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